What makes Fullhouse close down in a matter of months while smaller eateries like Grumps in SS2 Mall continue to chug along? Would niche specialization be a factor? After all Grumps is non halal, discounting perhaps 35 percent of the traffic (although traffic is hardly the word to describe the trickle of people coming through the mall). But perhaps this 'exclusivity' gives it a better hold on the market. That and comfort food.
I like Grumps because their servers are chirpy and speak English. A plus point is that they give you drinking water and don't fleece you the way some outlets like Pancake International does, (only bottled water, chargable, or nothing).
Their food is pretty good too. Not amazing, but good. Simple. Basic. Homey. Sometimes there's no place like home, right?
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| Their version of chicharon, the popular Filipino snack of fried pork rind. |
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| The fact that they offer pizza with anchovies is a pull for me. |
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| Pork chops are nicely grilled with the perfect sweet glaze. |
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