Lekor Chips

An-Nur Food Industry is a little manufacturer of local snack food which is doing Johor proud. The brainchild of Ghazaley Ayub, whose half Chinese parentage is possibly spurring on to bigger than cottage industry business, An-Nur produces a wholly Malaysian snack called keropok lekor. This is an East Coast delight which has found much favour with Malaysians on the whole. It is essentially a fish cracker, which can be done in a variety of styles. The ones that KL-ites are most familiar with is the long, think, elongated oval ones. These are crispy, if sometimes a little hard because they are thick.

The other style is the smaller, softer, squisher kind, which is called 'lekor lembut'. These are chewy, and tend to be oilier than the long ones. Both are now sold by most lekor traders.

Ghazaley did a survey of the lekor industry and found that 20 tonnes of lekor was used by the Johoreans in a day. This got him thinking, that if he could pare off one percent of the pie, he would be on to something good. And so he began by sourcing fish from Sabah, Mersing, and Kuala Selangor.  He brought these frozen 10 kilo blocks of fish back to his factory in Kampung Serkat, and began making lekor.

His lekor is frozen and bought by many traders, canteen operators and restaurants in the area now, and he is quite happy that 20 sen can buy someone a taste of his wares.

Lekor chips fresh out of the fryer.

Like a true innovator, Ghazaley developed another use for this lekor mixture. By adding pepper and onion, he has turned the mix into what can be called 'muruku'. He brands them 'lekor chips' and they are great! They are so good that one of Malaysia's so-called celebrity chefs, Jaafar Onn, actually endorses the product with no endorsement fee. That coming from a market where RM7,000 a month is usual for an endorsement, this is a real coup.

Amazingly addictive snacks!

Truly, the product is fantastic. They are crunchy and tasty and very addictive. It's really hard to stop munching them. It is not just a Malay taste, it is an all-round Malaysian taste, since I bought tubs for my family, neighbours and friends and all of them love it.

The factory cum store and cafe.

An-Nur has a cafe which it recently opened, so people can enjoy the fresh lekor and lekor chips with some drinks. The shop front also offers all the products for sale.

An-Nur Food Industry
161 Kampung Serkat
82030 Pontian
Johor
Tel: +607 696 0115