Sunday, March 11, 2012

Kiwiberry

And so the sharks move in for the kill. Seeing the success of the frozen yogurt chain, Tutti Frutti, a host of other unenterprising copy cats have jumped on the band wagon, hoping to have a slice of the froyo pie.
New (copy)cat on the block.

One of them is a kiosk in Giant Hypermarket Kelana Jaya. Called Kiwiberry, it is the exact model for the American chain, sans table seating. The one distinction makes them able to offer the products at slightly lower prices per 100 grams, but with the very real possibility of their clients being stepped on or rolled over by the shoppers passing through the narrow strait where the kiosk is located.
Nearly the same hardware too.
Truly, Kit actually got trod on when he stopped to snap these pictures. Hence, there are no photos of the actual froyo! But trust me when I say that it is quite good. There is a distinct difference between the fruit flavours and the the vanilla and chocolate. I got Kit a combination of the latter and he found it very thick and creamy. The vanilla was sweetly perfumed, almost as if there was some shred of real Madagascan vanilla in it, as the name suggested. The chocolate was a tad too dark, and perhaps bitter for me, but it went well with the vanilla.

One thing I found was that although the machines seemed to be replicas of the usual soft serve ice cream machines, the ones used at KiwiBerry are less responsive. When one decided they have put enough in the cup, it takes the lever a little while to respond, thus making money for the kiosk because more froyo comes out as the machine slowly cuts off. Therefore even if the product is a little less expensive per 100 grams, it might end up the same as a cup from Tutti Frutti because of the slow shut off valve.

The two cups I got came up to RM23. I'm not complaining overly much because I believe that if one decides to eat something, one must ensure the cost of the item is in one's wallet already. Also, as far as products go, their raspberry and passion fruit yogurts are pretty decent - light and tangy, and clean tasting, and therefore refreshing. In all honesty, the product would have to be good if they are placed in such a crappy place. Because really, to be trod on and bashed by a trolley for a RM1 ice cream cone is one thing, but to pay RM10 for a serving and not have anywhere to sit is a bit much!

KiwiBerry
Lot F42
Giant Hypermarket Kelana Jaya

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