Thrifty Ice Cream

After paying about RM18 for a pint of ice cream on Baskin Robbins's 31st promotion, and seeing the pint just disappear in one sitting, I decided it probably is more economical to buy store-stocked premium ice cream. However, the usual hypermarkets do not carry much in the matter of breadth and depth of product line when it comes to more premium ice cream.

One certainly needs to be Thrifty with ice cream purchases these days!

Thus, a trip to Presto was necessary. One thing that struck me right off is that the premium ice creams have gone up in price. Bulla used to  be about RM24.90. It has gone up to just below RM30. The entry brand for the imported ice creams, Thrifty, used to be about RM19.90. It is now RM24.90. This makes proper ice cream a real luxury purchase. It no longer is an impulse item, for better or for worse.

I've had this brand of ice cream before. It promotes its use of 100 percent Californian milk (funny, I don't recall seeing cows in Los Angeles), and is generally has a smooth, creamy mouthfeel and very nice combination of flavours.

Something's re-frozen in Presto!

However, today's purchase of the Chocolate Malt Krunch was possibly the poorest choice of flavours I have made for this brand. The idea of a malted ice cream is great, but there was a sandiness in the texture which made it a bit rough on the throat. Also, the little crunchy bits were a bit soggy, which made me wonder if there was a problem in the cold chain transport system, resulting in the ice cream being melted and re-frozen.

Whatever it is, it will be a little while before my next ice cream purchase. I think my waistline and wallet will both be equally grateful.

Presto
Citta Mall
LG-01 Jalan PJU 1A/48
Ara Damansara
47301 Petaling Jaya
Tel: +603 7629 5511